SEO Specialist/Senior SEO Specialist

Company Status

Bowtie is a licensed life insurance company and Hong Kong’s very first virtual insurer. Built with modern technology and medical expertise, Bowtie’s platform will offer life and medical insurance plans to customers instantly and directly. Bowtie will also offer health insurance products under the Voluntary Health Insurance Scheme (VHIS) that is approved by Food and Health Bureau. By eliminating paper, commissions and intermediaries, Bowtie’s mission is to enable a new generation of consumers to access insurance protection and take control of life protection decisions for themselves. Bowtie is backed with HKD 234 million from Sun Life Financial and supported by leading international reinsurers. Stay up to date at

We Offer

  • Competitive salary
  • Fun, co-operative and flexible startup culture
  • Weekly sharing sessions and regular happy-hour gatherings
  • Flexible working hours and annual leave
  • Benefits include medical/ dental coverage and wellness program
  • Professional Development Sponsorship

How to Apply

A description of your work history (whether as a resume, GitHub profile, LinkedIn profile, or prose)


SEO and contentmarketing play an important role in Bowtie’s marketing strategy.We haveachieved 50+ relevant keywords ranking #1-3. We need an all rounded SEO geek(80% technical + 20% content experiment) to maintain the current position andachieve more!

  • Identify, plan, and execute technical SEO recommendations for including, but not limited to:
  • Site architecture and site speed
  • Site migrations and redesigns
  • Indexing / crawl errors
  • Internationalization
  • Canonicalization
  • Org and other structured data mark-up
  • Sitemap and Robots.txt file management
  • Perform on and off-page technical SEO audits and competitor analysis
  • Track and analyze site crawl issues
  • Troubleshoot performance issues and strategize solutions
  • Assign priority to and present recommendations with supporting ROI
  • Maintain up-to-date personal knowledge of SEO in line with industry trends
  • Work cross functionally with testing, loyalty, analytics, advertising, brand protection, and development teams on a daily basis


  • A university or college student. Your age or faculty doesn’t matter.
  • 2-4 years of hands-on technical SEO experience (agency and/or e-commerce experience preferred)
  • A kind person, you know how to have fun. We work as a team, and we leave no one behind.
  • Demonstrable mastery of industry toolkit (Moz, Ahrefs, SEMRush, GSC, Screaming Frog, DeepCrawl, Google Analytics)
  • GAIQ Certified and Programming knowledge is a bonus
  • Basic functional knowledge of HTML, CSS, JavaScrip

Information collected will be treated in strict confidence and used solely for recruitment purpose.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.