Bowtie Story

Bowtie Launches Market-First "Children’s Growth Term Critical Illness Insurance"

A Term Critical Illness Insurance Product Tailored for Children and Pregnant Women

Author Bowtie Team

Updated on 2025-07-25

【7 May, 2025 — HONG KONG】Bowtie, Hong Kong’s first virtual insurer¹, announces the launch of the market-first “Children’s Growth Term Critical Illness Insurance”. Currently, only a few of critical illness insurance products are tailored specifically for children and pregnant women; most of existing offerings are whole life plans with saving components that require a higher premium size. Additionally, the majority of medical insurance products – including those under the Voluntary Health Insurance Scheme – only provide coverage for congenital conditions diagnosed after a child turns 8 years old.

By introducing “Bowtie Children’s Growth Term Critical Illness Insurance”, a pure protection plan without saving components, Bowtie aims to offer more targeted coverage. The plan is designed to provide affordable protection for the often overlooked groups of children and pregnant women; it also fills the protection gap for congenital and genetic diseases through offering financial support to Hong Kong parents at every stage of their child’s growth.

Mingo Tsang, Bowtie’s Head of Marketing and Branding, said, “We have identified a significant gap in critical illness coverage for children and pregnant women, particularly for genetic conditions. As a startup company, Bowtie is committed to address the pain points of over 30,000 newborns annually in Hong Kong by developing innovative products. We believe the unique ‘Genetic Diseases’ coverage of this product will resonate with parents, positioning it as the go-to choice alongside VHIS products.”

Key features of “Bowtie Children’s Growth Term Critical Illness Insurance” includes:

Hong Kong’s First Insurance Coverage for “Genetic Diseases”
- The first insurance product in Hong Kong covering 76 diseases and critical illnesses, including congenital, genetic, and childhood diseases², offering up to HK$500,000³ in critical illness coverage for children until age 18;
- Additionally, from the 18th week of pregnancy⁴, the policy provides pregnant women with coverage of up to HK$100,000⁵ for pregnancy complications.
Dual Coverage for “Childhood” and “Adult” Critical Illnesses
- Covers common childhood critical illnesses such as “Kawasaki Disease with heart complications”, “Huntington’s Disease”, “Osteogenesis Imperfecta”, etc.
- Meanwhile, it provides coverage against adult critical illnesses trending younger nowadays, such as cancer, heart disease, and stroke, etc.
“Cheaper Over Time” Pricing Mechanism
- Premiums are priced based on the child’s age-related risk of illness. As the child grows and the risk of congenital diseases decreases, premiums reduce accordingly.

For more details, please visit the product page.

1Bowtie is the first company authorised by Hong Kong’s Insurance Authority under its Fast Track Pilot Scheme.
2"Genetic Diseases" refers to conditions classified as "Inborn Errors of Metabolism" (IEM), which are also known as metabolic disorders. Bowtie Children's Growth Term Critical Illness Insurance is the first insurance product in Hong Kong to provide coverage for such conditions. Details and definitions of "Genetic Diseases" will be listed under Covered Diseases Critical Illnesses and Surgical Procedures and Benefit Limits.
3Benefit for Child from birth to 18 years old is applicable to all customers, but waiting period applying before or after the child birth are different: [For customers who apply before the child's birth] Except for 'Covered Congenital and Juvenile Diseases and Treatments' which has a 90-day waiting period from the child's birth date (meaning diseases diagnosed after the 90-day waiting period following the baby's birth are eligible for compensation), all other benefits are effective from the first day of the baby's birth; [For customers who apply 15 days onwards after the child's birth] There is a 90-day waiting period (meaning covered diseases are only compensated if diagnosed after the 90-day waiting period from the policy effective date). The waiting period is set to prevent insured persons from immediately applying for insurance and claiming right after diseases, and related symptoms are discovered during prenatal check-ups or after the child's birth. This is to ensure fairness for all insured persons.
4Benefit for Pregnancy Compliances is only applicable to customers who have completed the 'Fetal Morphology Scan' with no abnormalities reported after 18 to 31 weeks of pregnancy, with a 30-day waiting period.
5Each disease and condition must meet the definition of covered diseases, critical illnesses, and surgical procedures to be eligible for compensation, and can only be compensated once.

這篇文章有用嗎？

Author

Bowtie Team

The Bowtie Life Insurance Company Limited is an authorized life insurance company and Hong Kong’s very first virtual insurer approved. Through the use of modern technology and medical expertise, Bowtie offers an agent-free, commission-free and more convenient online platform for customers to quote, apply and claim for Voluntary Health Insurance Scheme (VHIS) anytime anywhere. Bowtie is ranked first in the direct channel sales throughout 2021.

Stay up to date at www.bowtie.com.hk

The content of this article is provided by Bowtie Team and serves for reference only. It does not represent Bowtie's position. Bowtie assumes no responsibility for any loss or damage incurred by any person as a result of using, misusing, or relying on any information or content herein. Any content related to Bowtie products in this article is for reference and educational purposes only. Customers should refer to the detailed terms and conditions on the relevant product web pages.

Bowtie Launches Market-First "Children’s Growth Term Critical Illness Insurance"

Related Articles

Family Care Policy in HK Workplace: Primary Care Education Foundation, Merck and Bowtie launch the "Family Matters Initiative"

High-end VHIS product Bowtie Pink introduced "Ward Room" option

Bowtie Customer Testimonial: Cancel The Insurance Policy Due To The Pandemic?

Other Topics