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[imSure VHIS Survey] Key Factors for Buying Family & Self Coverage

Author Bowtie Team
Updated on 2025-07-24

 

Disclaimer: This article is translated with the assistance of AI.

With soaring medical costs due to inflation, everything from check-ups to surgeries is getting pricier. Add an aging population, and you’re often shouldering healthcare bills for the whole family. Since VHIS launched on April 1, 2019, it’s the perfect chance to reassess if your current coverage can handle unexpected medical expenses—don’t miss out on better protection!
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Online insurance comparison platform imSure surveyed around 1,000 folks aged 18 to 64 via an online questionnaire at the end of April 2019. They found that a whopping 88% of respondents have some medical insurance coverage; among them, 74% bought individual medical plans, 52% are covered by employer group medical insurance, and over half have purchased medical insurance for their elderly family members, spouses, and kids.

Do you have medical insurance coverage?
88% have medical insurance coverage 74% have purchased individual medical insurance
52% have group medical insurance coverage 52% have purchased medical insurance for family

imSure’s survey revealed that the top 3 types of medical insurance people buy for themselves are critical illness protection (56%), reimbursement-based hospitalization and surgical coverage (50%), and personal accident protection (41%). Respondents mainly worry about medical costs rising with age (55%), prompting their decision to get insured.

Types of medical insurance purchased for oneself
56%

Critical illness protection

50%

Hospitalization and surgical coverage

41%

Personal accident protection

As for buying medical insurance for family, the biggest reason is the fear of sudden hefty medical bills (50%). The types bought for parents and spouses are similar, with critical illness protection topping the list (57% and 68% respectively); for kids, hospitalization and surgical coverage leads (62%). This shows that considerations for buying medical coverage vary for oneself and different family age groups.

Types of medical insurance purchased for parents
57%

Critical illness protection

51%

Hospitalization and surgical coverage

38%

Personal accident protection

Types of medical insurance purchased for spouses
68%

Critical illness protection

54%

Hospitalization and surgical coverage

47%

Personal accident protection

Types of medical insurance purchased for children
51%

Critical illness protection

62%

Hospitalization and surgical coverage

52%

Personal accident protection

Insurance Considerations for Different Age Groups

imSure Product Director Ko Wing Fai notes that many working folks think they’re young and healthy. But even sports can lead to injuries: “For instance, playing soccer or hiking could result in a torn knee ligament. If you don’t want to wait too long in public hospitals and delay treatment, having inpatient and surgical coverage allows you to opt for private hospitals.”

The survey found that most respondents buy inpatient and surgical coverage (62%) for their children, which Ko Wing Fai finds reasonable. “Newborns have weaker immunity, facing higher risks of flu, high fever, and even hospitalization; on the other hand, critical illness coverage might not be parents’ top priority.”

As for the elderly, they’re at high risk for hidden diseases surfacing, and buying critical illness insurance for them is pricier, yet 57% of respondents still insure their parents. Also, considering some chronic patients may need extended hospital stays, over half buy inpatient and surgical coverage for parents. “Better safe than sorry—filial children shouldn’t overlook common injuries, as seniors’ bones are more fragile, and a fall at home can be serious.”

Whether you’re planning to buy VHIS, traditional medical insurance, or critical illness coverage in the future, it’s best to understand the different categories and coverage scopes before deciding, to make the wisest and most suitable choice.

Original: [imSure VHIS Survey] What to Consider When Buying for Family and Yourself?

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*Full coverage shall mean no itemized benefit sub-limits, and applies to designated benefit items only. The benefit payable shall be subject to the remaining deductible (if applicable), annual benefit limit, lifetime benefit limit and other limitations such as reasonable and customary charges, a pre-existing condition, “List of Designated Hospitals in Mainland China” and receiving medical treatment in the United States. For detailed terms and conditions, product risks, and exclusions, please refer to the relevant product website and policy.
^For example, with Bowtie Pink (Ward) and the deductible option HK$80,000, the monthly premium for a 30-year-old non-smoker is HK$197. The premium comparison above is based on similar medical insurance plans with the ward level (data source on 27, July 2023), HK$50,000 to HK$80,000 deductibles, for a 30-year-old non-smoker. Different medical insurance plans have different coverage and benefit limits. For details, please refer to the relevant insurance policy and its terms and conditions.

 

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