Those who are willing to embrace change should not be underestimated; rather, they should be respected and even feared for their tenacity.
Consider the case of Tiger Woods. Over a decade, he continually refined his swing in his quest for golfing perfection, becoming a formidable force in the sport. Despite reaching the zenith of his career, he continued tweaking his swing to enhance stability and accommodate his body’s post-surgery changes. This relentless pursuit of improvement led to his remarkable achievement of winning 82 PGA Tour events.
5 Years of Dedication – A Testament to Our Unwavering Commitment
Led by healthcare and insurance tech consultants, our team has been relentlessly focused on research, market trends, and customer needs for 1,825 days. With 240,000 underwriting decisions, 70,000 claim cases, 300+ website updates, and countless customer interactions, we’ve used data to continually enhance our products and services. This iterative process has allowed us to consistently improve product quality, offering timely health protection. We ensure our customers benefit from automatic upgrades from day one, much like the effortless upgrades you experience with your iPhone.
There are two reasons why we upgrade our coverage every year :
Progress as a Prerequisite – Our Unwavering Commitment to Advancement
Caring for Our Customers – Prioritizing Customer Satisfaction and Experience
We appreciate every individual who has chosen Bowtie among the many insurance companies in the market. Therefore, in both online and offline settings, we seize every opportunity to listen to our customers’ needs. In 2022, we completed over 150 customer visits and actively improved our products, resulting in the upgrades we’ve introduced in 2023. Satisfied customers have recommended our products to their friends and family, propelling Bowtie to become the No. 1# direct-sales insurance channel within 3 years.
Fueled by Client Contentment
We’re confident that our strong customer satisfaction ratings will lead more people to choose Bowtie’s voluntary health insurance products.
The Hong Kong Department of Health estimates that between 2004 and 2033, total medical expenses in the city will increase 3.6 times. This suggests that in ten years, the average medical expenditure per person will be HK$ 37,600 (calculated in 2005 prices). Everyone should be prepared to handle a 5.4% annual increase in medical expenses.
“Medical expenses are continuously rising, public hospitals are under increasing pressure, and citizens should consider voluntary health insurance as a safety net.”
Mr. John Tsang, a former Financial Secretary who has always been concerned about social livelihood and is now a senior consultant at Bowtie, has mentioned how voluntary health insurance can fill the gap in medical care. We share the same philosophy, hoping that citizens can get adequate protection at an affordable price. Therefore, the upgrades of Bowtie’s voluntary health insurance have always maintained a balance between price and coverage scope.
Strategic Balance and Technological Efficiency – Ensuring Affordable and Swift Health Coverage
We excluded those items that seem attractive but may not be practical and are likely to contribute to future premium increases. Instead, we’re dedicated to setting the average out-of-pocket medical cost for customers within the range of HK$10,000. This average self-payment amount is lower than the average monthly salary in Hong Kong and can significantly reduce the financial stress caused by sudden medical expenses for our customers, also avoiding the risk of a substantial premium increase.
In addition, we’ve consistently used technology to lower costs and increase efficiency. Even though the number of claim cases in 2022 was four times greater than in 2021, the speed of claims processing remained unchanged, and the average out-of-pocket amount for voluntary health insurance claims stayed at HK$2,969, aligning with the positioning objectives of Bowtie’s products
August
Extending the usage and validity period of BowtieCash
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Supports Travel Protection Needs
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Extending the Plan Coverages and Cashless Settlement Service
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April
Launch of the “No Claims Reward Program”*
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Expansion of “24-Hour Global Emergency Assistance Service” to All VHIS Plans
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Raising the Coverage Amount for Bowtie Pink (Private)
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Improving the Terms for All Bowtie VHIS Plans
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September
First Automatic Upgrade for “Bowtie Pink”
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April
Second Consecutive Automatic Upgrade for “Bowtie VHIS – Flexi Plan”
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February
Added COVID-19 Testing CoverageIn line with market needs during the fifth wave of the pandemic, we launched this coverage to encourage early testing. |
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July
Establishment of Medical Service Center for Health ChecksAdhering to our commitment to focusing on protecting our clients’ health, we established the “Bowtie & JP Health” Medical Service Center to encourage everyone to manage their health early. We also conducted health checks for over 1,300 clients. |
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April
Partnership with Hong Kong Sanatorium & Hospital to Launch Wellness Package
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First Automatic UpgradeThanks to technology reducing operational costs, we’ve automatically increased individual coverage amounts and added new protection items as a reward to our clients. We’ve also increased the compensation rate to reduce the amount clients still need to pay after compensation. |
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February
Providing Protection for Healthcare Workers and Their FamiliesDuring the first wave of the pandemic, we acted to support the healthcare teams who were under immense mental and health pressure. |
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January
Revolutionizing Insurance through Trust and Innovation
Great products can redefine an era, much like how Apple and Tesla have reshaped our expectations of mobile phones and cars. Our goal at Bowtie is to challenge and change the traditional perceptions of insurance. The more people believe in online insurance and trust in Bowtie, the more data we gather to continually refine and improve our offerings.
Customer Trust Fuels Our Commitment to Product Innovation
We value the experience of every customer. Each suggestion and reminder contributes to the continuous breakthroughs of our VHIS products. We look forward to learning more from you in the coming year and continuing to support each other!
© 2025 Bowtie Life Insurance Company Limited. All rights reserved.
