The Bowtie team is full of entrepreneurial spirit and passion needed to transform the insurance industry. As technology continues to rise, I believe the insurance market needs a new force like Bowtie to bring basic medical protection to every Hong Kong citizen.

As part of our digital transformation strategy, this is a strategic investment by Sun Life in a Hong Kong based start-up that strengthens our market position. We believe in Bowtie’s vision and commitment to enhancing the customer experience. Our investment complements our business, while enabling new distribution modes through the latest technology and digital innovations.

The first virtual insurer (Bowtie) approved under the Fast Track is a local startup interested in providing products with simple structure, high protection element and low premium through bespoke digital distribution channels without the involvement of intermediaries.