The Most Flexible Pure Life Protection
Pure Life Protection with Flexible
Term Options to Perfectly Fit Your Needs

Zero commission, zero savings component
No tied contract, flexible cancellation
Guaranteed renewal up to age 100

限時優惠

No items found.

Why Should I Get Life Insurance?

Life insurance ensure peace of mind, even in your absence

What if I'm gone before the mortgage is repaid? I still want my family to have a home.

Even if I miss my child's graduation, I want to make sure they graduate.

Even if I'm not there, I want my parents to have a secure retirement.

Remarks:The above are real customer opinions, while the photos are AI-generated images

特色 1

多個保障年期
保障期內
保費保證不變1

你可以按目前預算、保障需要同對長期保費穩定性嘅重視程度,去選擇適合自己嘅保障期。
續保年期: 1 年期

適合: 🎓收入不穩定,
積蓄少,預算有限,但要供養父母
✅ 起步保費最低,保費每年隨年齡改變

✅ 隨時減額或取消保單都無「損失」
互動式保費試算

定期人壽保費比較

選擇保單計劃、性別、吸煙狀況、投保歲數及保額 — 即時比較累計或每年保費
續保年期: 5 年期

適合: 👩🏻 與伴侶共同申請了 5 年期貸款的 Freelancer,
為免不幸離世為伴侶帶來還款壓力,投保 5 年水平式收費的計劃
✅ 5 年內保費保證不變
✅ 相比起投保每年續保計劃,第 5 年的總累計保費保費節省高達 2% 保費
續保年期: 10年期

適合: 👨孩子即將升讀中學,約 10 年後才經濟獨立,
為確保孩子在那之前獲得充足的財政支援,投保 10 年水平式收費的計劃。
✅ 10 年內保費保證不變
✅ 相比起投保每年續保計劃,第 10 年的總累計保費保費節省高達 5% 保費
💡 擔心續保年期長,令你失去所有彈性?
人生保障需求隨時會變。有別於市場上某些計劃需等到續保時(如 20 年後)才能調整的計劃2,Bowtie 讓你可在每個保單週年日申請調整保額3,確保保障隨時緊貼你的生活步調。注意:保障期將會重新計算,保費亦會按年齡或當時的保費表而有所調整 。
續保年期: 20 年期

適合: 👩🏻 剛買樓並承接 20 年按揭,希望「鎖定」人壽保費,
避免隨著年齡增長而面對大幅加價。
✅ 20 年內保費保證不變
✅ 相比起投保每年續保計劃,第 20 年的總累計保費保費節省高達 6% 保費
💡 擔心續保年期長,令你失去所有彈性?
人生保障需求隨時會變。有別於市場上某些計劃需等到續保時(如 20 年後)才能調整的計劃2,Bowtie 讓你可在每個保單週年日申請調整保額3,確保保障隨時緊貼你的生活步調。注意:保障期將會重新計算,保費亦會按年齡或當時的保費表而有所調整 。

Highly flexible — Multiple protection term options

Multiple Policy Benefit Terms
Fixed premiums within the term1

You can choose the appropriate benefit term that suits you based on your budget, protection needs, and the importance you place on long-term premium stability.
Best for: 🎓Budget-conscious individuals (Individuals with inconsistent earnings and few savings who need to support parents) seeking protection at the lowest starting cost.
✅ Lowest entry premium; adjusts annually with age.
✅ Flexible adjustments or cancellation with no "sunk cost."
❗Level premium plans average costs over time, meaning you pay more upfront. Reducing or canceling early results in "losing" those extra initial payments.
Best for: 👩🏻 Individuals with confirmed short-term protection needs (under 10 years, for example, a freelancer who applied for a 5-year loan with their partner to avoid burdening their family with repayment in case of unfortunate death.)
Features: ✅ Fixed premiums for 5 years.
Best for: 👨Individuals with confirmed medium-term protection needs (approx. 10 to less than 20 years, for example, a parent whose child is about to start secondary school and needs financial security for the child until they become financially independent in about 10 years.)
Features: ✅ Fixed premiums for 10 years.
Best for: 👩🏻 Individuals with long-term protection needs (20+ years, for example, a person with a 20-year mortgage who wants to "lock in" life premiums and avoid age-related price hikes.)
Features: ✅ Fixed premiums for 20 years.
💡Concerned that a lengthy renewal period might limit your flexibility?
As your life evolves, so do your protection needs. Unlike some plans on the market that only allow adjustments at renewal (e.g., after 20 years)2, Bowtie lets you apply to adjust your sum assured on every policy anniversary3, ensuring your coverage stays in sync with your life.
Note: The benefit term will be recalculated, and the premium will also be adjusted according to age or the premium schedule in effect at the time.

Sufficient protection — meets long-term planning needs

Highest Online Sum
Assured Up to $20 Million
4,5

Protection needs change at every life stage.
Most online life insurance has limited coverage, which may not meet long-term planning needs.Bowtie offers up to $20M coverage (medical check required5) (Applicable to Yearly Renewable Plan only) for all your needs.

Additional Coverage — Lump-Sum Benefit

Market-Exclusive "Last Wish Rider6

Unlike other products offering only accelerated payouts, Last Wish Rider provides an extra lump-sum for terminal illnesses with life expectancy under 12 months7,8, usable for any purpose.
Take the leap, feel the freedom in the air
Go to Iceland together, chase the magical Northern Lights
Watch your GOAT play at their home stadium
One last time — take them to experience the world
How does it work?
A doctor certifies that the insured has a predicted life expectancy less than 12 months due to a terminal illness.1,2
Bowtie will pay a lump sum payment of $300,000.1,2
They can then arrange and fulfill their last wishes!
After the insured passes away, the beneficiary will receive the death benefit (100% of the Term Life sum insured).
How can existing customers add this benefit? Find out now!

限時優惠

Benefit Table

Bowtie Term Life
(Yearly renewable Plan)
Quote
Bowtie Term Life
(5/10/20 Year Plan)
Quote
Payout Method
Lump-sum payout of the death benefit (100% of the Sum Assured) to the beneficiary upon the death of the insured.
Benefit Term
Yearly Renewal
Annual premium adjusted according to age.
5 / 10 / 20-Year Renewal
During the Benefit Term, premium is fixed and not adjusted according to age
Minimum Sum Assured
$200,000
Maximum Sum Assured
$20,000,000 (Existing customers)
$8,000,000(Age 18 - 45)
$4,000,000(Age 46 - 55)
$3,500,000(Age 56 - 60)
$1,000,000(Age 61 - 65 )
Max $8M for new customers
[Applicable to Bowtie Term Life (Yearly renewable Plan)] up to $20M after medical check and financial underwriting5. Once insured, the sum assured remains unchanged even as the insured's age increases. For adjustments, apply online 30 working days before anniversary3.
$8,000,000(Age 18 - 45)
$4,000,000(Age 46 - 55)
$3,500,000(Age 56 - 60)
$1,000,000(Age 61 - 65 )
Rider
Last Wish Rider
(Yearly renewable Plan)
Last Wish Rider  
(5/10/20 Year Plan)
Benefit Term (Must be consistent with the basic plan)
Yearly Renewal
Annual premium adjusted according to age
5 / 10 / 20-Year Renewal 
During the Benefit Term, premium is fixed and not adjusted according to age
Payout Method
Lump-sum extra ($300k) payout to the policyholder when the insured suffers from terminal illness and life expectancy is predicted to be less than 12 months7,8.

Bowtie-only Services

Words to your beloved ones
Bowtie believes life insurance is not just a protection. Leave a message to the beneficiary(ies), whether it is words of appreciation, blessing or encouragement, it would be a precious and warm gift to your belove ones during grief.
1 on 1 Service by our Claim Specialist
If you unfortunately pass away, your family can make an online claim without logging in
Our Claim Specialist will help to take care of your family's claim application & documentation.
1 on 1 direct communication, support your family all the way

Trusted by Real Customers: 4.6 ⭐ on Google

Why You Can Trust Bowtie
Total Customers
150,000+
FT High-Growth Companies Asia-Pacific 2026#
直銷保單數目 No.1
2025
第一季, 2024-2021
Gabriel Kung, Chief Commercial Officer
Total Funding Raised
HK$1.2 Billion
直銷保單數目 No.1
2025
第一季, 2024-2021
Michael Chan, CEO & Co-Founder of Bowtie
Clement Lam, CEO of Sun Life Hong Kong Limited and Non-Executive Director of Bowtie
Fred Ngan, Co-Founder of Bowtie(from left to right)
5 Consecutive Years of Hong Kong Sales Leadership
No.1
No.1 in Number of Direct Business PoliciesQ1 2025, 2021–2024*
直銷保單數目 No.1
2025
第一季, 2024-2021
John Tsang, Senior Advisor
#Based on the “FT High-Growth Companies Asia-Pacific” rankings jointly compiled by the Financial Times and Statista for 2 consecutive years (2025 and 2026), where Bowtie ranked No.1 among shortlisted Hong Kong companies in revenue growth.
*According to the provisional statistics on long term insurance business released by the Insurance Authority, Bowtie Life Insurance ranked the highest in Hong Kong in terms of the number of new individual non-single premium policies sold through direct marketing channels from 2021 to 2024 annually, and in the first quarter of 2025.

Important Product Information

Product Category
  • Bowtie Term Life Series:
    Pure life protection, no savings element. The beneficiary receives a lump-sum payout if the insured passes away
  • Last Wish Rider Series: 
    Unlike other products offering only accelerated payouts (up to 100% of the Sum Assured) , Bowtie offers Lump-sum payout of $300k for terminal illness (life expectancy under 12 months)7,8, unrestricted use; and is independent of the basic sum assured, ensuring that your beneficiary can still receive 100% life insurance payout upon your passing. A compassionate death benefit is also provided upon death.
Important Notes on Purchasing the Last Wish Rider Add-on Protection
Notes to the Last Wish Rider Add-on:
  • Single Coverage Limit: Each insured person may only hold one "Last Wish Rider" add-on Protection, and this restriction is not affected by the number of life insurance policies they hold.
  • Initial Application and Coverage Period Consistency: When applying for the Bowtie Life Insurance Series, the Last Wish Rider protection series can be added simultaneously. The coverage period of this Add-on Protection must remain consistent with the coverage period of its main life insurance policy. Any change to the main policy will simultaneously affect the Add-on Protection (for example, if the life insurance is converted to Annual Renewal, the renewal term of the "Last Wish Rider" will also change accordingly.
Subsequent Purchase Arrangement (If not purchased during initial application):
  • Bowtie Term Life Policy (Yearly Renewable Plan): The policyholder may apply to purchase the rider anytime through the online platform, but must undergo the underwriting process.
  • Bowtie Term Life Policy (5/10/20 Year Plan): The policyholder may only apply to purchase the rider through the online platform upon policy renewal, and must also undergo the underwriting process.
Issue Age
age 18 – age 65
Benefit Term
  • Bowtie Term Life / Last Wish Rider (Yearly Renewable Plan): 
    1-Year Benefit Term: Annual renewal up to age 100.
  • Bowtie Term Life / Last Wish Rider (5/10/20 Year Plan)  :
    5-Year Benefit Term: Renewable every 5 years, with a maximum renewal age of 95.
    If the insured is 95+ at renewal, it will be renewed annually up to age 100.

    10-Year Benefit Term: Renewable every 10 years, with a maximum renewal age of 90. If the insured is 90+ at renewal, it will be renewed annually up to age 100.

    20-Year Benefit Term: Renewable every 20 years, with a maximum renewal age of 80. If the insured is 80+ at renewal, it will be renewed annually up to age 100.
Example: If the insured is 33 years old when the 5-year renewal policy takes effect, he or she can renew for the last time at age 93 for another 5 years, until age 98. After that, the policy will renew annually up to age 100.
Renewal
Guaranteed Renewal 
Renewal will not involve re-underwriting, nor will additional premiums or exclusions be applied due to changes in the insured person's health condition. Bowtie reserves the right to revise the policy terms and conditions upon renewal, including the premium rates in effect at the time
Beneficiary9
Insured’s:
  • Spouse
  • Siblings
  • Children (including step-children)
  • Parents (including step-parents)
  • Grandparents
  • Grandchildren
  • Nephews/Nieces
  • Parents’ siblings
  • Cousins
  • Fiancé/Fiancée
  • Same-sex spouse
  • Hong Kong registered charities (please contact customer service via cs@bowtie.com.hk for further arrangements)
Waiting Period
  • Bowtie Term Life Insurance:Not applicable
  • Last Wish Rider:180 days (except for an illness caused directly by an Accident and diagnosed within 90 days from the date of the Accident)
Cooling-off Period
21 days
You may cancel the policy within the cooling-off period for a full refund of premiums paid
Policy Cancellation
Make the request on Bowtie’s online platform at least 30 working days before the next renewal date
Survival Period
  • Bowtie Term Life Series:Not applicable
  • Last Wish Rider Series:14 days
    Survival of at least 14 days from the date of issuance of the terminal illness certificate to be eligible to receive the additional lump sum payment from the Last Wish Rider
Exclusions
Bowtie Life Insurance Series will not cover the following items.
This plan does not cover death directly or indirectly, wholly or partially, resulting from the following:
Suicide: Death of the insured by suicide, whether sane or insane, within 2 year from the policy effective date
Interested in knowing why we designed it like this? Read this blog!
Bowtie Last Wish Rider Series plans will not cover the following items:
  • Any signs and/or symptoms of illness appearing within 180 days from the effective date of the rider.
  • The insured person failed to survive for at least 14 days from the date of the sign-off of the medical certificate(s) of diagnosis of the Terminal Illness
  • Pre-existing conditions.
  • HIV and AIDS:
  • Drugs, suicide and illegal activities
  • Armed forces.
  • Nuclear, biological, and chemical activities.
  • War and terrorism.
The "Compassionate Death Benefit" in the Bowtie Last Wish Rider Series plans will not cover the following items.
  • Suicide: Death of the insured by suicide, whether sane or insane, within 2 year from the policy effective date.
The information on the page is for reference only, please refer to the full and detailed policy Terms and Conditions.
Have questions about Bowtie's products? Our Product Specialists can assist you!
Providing you with personalized product consultations and commission-free!
Service Hours: 9:30 am to 6:30 pm, Monday to Friday

Closed on Saturdays, Sundays, and Public Holidays
Schedule Consultation and inquiry, you acknowledge that you have read  Bowtie's Personal Information Collection Statement and agree to the use of your personal data for contact.
For immediate assistance with product inquiries or existing policy services, please contact our Customer Service Team. We can help you with:
• Answering questions about product features and coverage
• Provide application status updates or assistance, and  manage policy accounts
• Resolving issues during application or claims processes
• Handling feedback or complaints about our products or services
Please contact:
Hotline/WhatsApp: 3008 8123 | Email: cs@bowtie.com.hk | Click “Live Chat” at the bottom right corner
Remark
1 Bowtie Term Life/ "Last Wish Rider"(5/10/20 Year Plan) renew every 5, 10, or 20 years. The premium remains unchanged during the benefit term and will not be adjusted due to age. However, upon renewal, the premium will be adjusted according to age or the premium schedule in effect at the time. Bowtie Term Life (Yearly Renewable Plan) and "Last Wish Rider" renew annually, the premium is adjusted according to age or the premium schedule in effect at the time every year.
2 Based on information collected from one online insurance company's official website as of May 15, 2026, a similar plan from another online insurance company only allows policyholders to adjust coverage upon renewal.
3 You can apply through the online platform 30 working days before the anniversary date:
a.Increase Sum Assured: The application will be treated as a new policy, requiring underwriting. The application for the additional sum assured will take effect immediately upon successful approval, and the premium will also be adjusted according to your age at the time of the increase or the premium schedule in effect at that time; If the original sum assured plus the requested increase exceeds the maximum sum assured for the insured's age at the time of the increase, financial underwriting and a medical examination are required.
b.Decrease Sum Assured: Provided the amount is not below the minimum sum assured requirement, we will generally approve the application directly without the need for underwriting, and it will take effect on the policy anniversary date. After the sum assured is decreased, the benefit term will be recalculated, and the premium will also be adjusted based on your age at the time of the decrease or the premium schedule in effect at that time. For all policyholders with Bowtie Term Life(5/10/20 Year Plan), If you also hold the Last Wish Rider add-on protection, its benefit term will also be recalculated. The calculation period for the exclusion clause within the first 2 years of the policy effective date will not be reset.
c.Premium Adjustment: If approved, subsequent premiums are calculated based on the new sum assured and attained age.
4 Based on information collected from various online insurance companies' official websites as of May 15, 2026, similar term life plans available online typically offer a maximum Sum Assured of up to HK$10 million for standard life coverage. While some competitor plans may offer total claim payouts up to HK$24 million, this higher amount is generally restricted to specific death reasons, such as accident-related benefits, and is not the base term life Sum Assured. Bowtie Term Life (Yearly Renewable Plan) offers a maximum Sum Assured of up to HK$20 million for general life coverage (excluding suicide within 2 years of policy commencement).
5 [Applicable to Bowtie Term Life (Yearly Renewable Plan) only] When the insured person increases their sum insured amount beyond the standard limit, they will need to undergo a medical examination. The sum insured limits without medical examination are as follows:$8,000,000(18 - 45 years old) $4,000,000(46 - 55 years old)$3,500,000(56 - 60 years old)$1,000,000 (61 - 65 years old). Click
here To understand the reasons behind financial underwriting and body check.
6 Based on information collected from various online insurance companies' official websites as of May 15, 2026, most term life plans on the market offer Terminal Illness coverage as an accelerated payout, typically advancing up to 100% of the basic Sum Assured.
7 The insured must (1) provide a certificate of terminal illness, issued following diagnosis by a doctor in Hong Kong, to prove that the life expectancy is likely to be less than 12 months due to the terminal illness, and (2) survival of at least 14 days from the date of medical evidence of terminal illness diagnosed by a registered medical practitioner to be eligible to receive the lump sum payment of $300,000 from the Last Wish Rider, and (3) exceeded the waiting period of 180 days from the effective date of the Last Wish rider.
8 If, for any reason, if the insured person dies before making Last Wish Claims or dies due to other reasons other than terminal illnesses / does not meet claim conditions, in addition to the death benefit payable under the Bowtie Term Life Insurance policy (i.e., 100% of the sum insured), a compassionate death benefit under the Last Wish Rider will be paid (of $100,000).
9 Depending on the relationship with the beneficiary and the company's latest internal guidelines, we will require the policyholder to provide documents proving the relationship between the insured and the beneficiary, including marriage certificates, the insured's identity card, etc., to ensure the insurable interest between the two.

The information on this page is for general reference only. Customers should carefully consider their own needs and circumstances before making a decision to apply for or purchase a plan.
For detailed terms and conditions, product risks, and exclusions, please refer to the policy document. Should you have any concerns, policyholders may still refer complaints against the Company to the Insurance Authority (IA) or the Insurance Complaints Bureau (see
details).
Bowtie Life Insurance Co. Ltd (“The Company”,”Bowtie”) is a limited liability company incorporated in Hong Kong. Bowtie Term Life is underwritten by our company and only intended for sale in Hong Kong. The above information is for reference only. For detailed terms and conditions of the product, please refer to the policy.
*
Terms and Conditions apply.